Plenary presentation: "Prompting Participation: Digital Nudging to Reduce Investment Inertia"

Plenary presentation: "Prompting Participation: Digital Nudging to Reduce Investment Inertia"

25/08/2025

Behavioral finance;Financial inclusion;Financial literacy

16:30

-

17:00

We explore how stock price reactions to Twitter (now known as X) posts are associated with the perceived credibility of social media users making the posts. We introduce new credibility metrics based on the sender and the content of Twitter posts. Less credible tweets influence prices through a transient liquidity effect, while more credible tweets lead to a persistent information effect. Our results support the Elaboration Likelihood Model by demonstrating that the direct route of persuasion (represented by post credibility) is larger in magnitude and more persistent over time than the peripheral route of persuasion (represented by sender credibility).

We explore how stock price reactions to Twitter (now known as X) posts are associated with the perceived credibility of social media users making the posts. We introduce new credibility metrics based on the sender and the content of Twitter posts. Less credible tweets influence prices through a transient liquidity effect, while more credible tweets lead to a persistent information effect. Our results support the Elaboration Likelihood Model by demonstrating that the direct route of persuasion (represented by post credibility) is larger in magnitude and more persistent over time than the peripheral route of persuasion (represented by sender credibility).

Bernard Yeung

NUS business school

Professpr

Bernard Yeung

NUS business school

Professpr

Antonio Gargano
Keynote: "Lessons from fintech-academic collaborations"
25-27 August 2025

25/08/2025

Antonio Gargano

Keynote
Antonio Gargano
Keynote: "Lessons from fintech-academic collaborations"
25-27 August 2025

25/08/2025

Antonio Gargano

Keynote
Emilia Bunea
Keynote: "Leadership for finance professionals: A CEO-turned-leadership-scholar perspective"
25-27 August 2025

25/08/2025

Emilia Bunea

Keynote
Emilia Bunea
Keynote: "Leadership for finance professionals: A CEO-turned-leadership-scholar perspective"
25-27 August 2025

25/08/2025

Emilia Bunea

Keynote
Allan Mendelowitz
Keynote: "The promise of digital finance: Greater transparency, enhanced efficiency, and more effective and less burdensome regulation"
25-27 August 2025

26/08/2025

Allan Mendelowitz

Keynote
Allan Mendelowitz
Keynote: "The promise of digital finance: Greater transparency, enhanced efficiency, and more effective and less burdensome regulation"
25-27 August 2025

26/08/2025

Allan Mendelowitz

Keynote
Albert Menkveld
Keynote: "What we can learn today about the markets of tomorrow: Crypto, crashes and credible research"
25-27 August 2025

27/08/2025

Albert Menkveld

Keynote
Albert Menkveld
Keynote: "What we can learn today about the markets of tomorrow: Crypto, crashes and credible research"
25-27 August 2025

27/08/2025

Albert Menkveld

Keynote